On the cusp of another technological revolution, candidates are increasingly becoming their own brand that must be portrayed favorably virtually. This virtual representation (avatar) must coincide with the individual who meets with both recruiters and employers. Beforehand, those looking for work were merely responsible for ensuring their resume and cover letter were completed and handed over to the employer for further consideration. References were contacted, interviews were scheduled, and the 1st day of work began shortly thereafter. There was a special kind of simplicity in terms of how candidates were plucked as the singular needle from the haystack.