Whether you know it or not, you have a brand image. Just like Google or Coca-Cola or Nike, you are constantly broadcasting who you are. It’s what you say, what you wear, how you act and how you interact with others.
First, your brand needs to be defined. Second, it needs to be polished and, finally, delivered across many channels. The following 5 gears represent the primary channels and methods for broadcasting your brand. When you are established across all these channels then all 5 gears will turn and so will your Brand gear.
Leverage your experience, expertise and accomplishments to position you for a role/career and help you stand out from others through your resume, cover letter, emails, etc.
Thought Leadership & Expertise
Identify ways for you to demonstrate your expertise and gain exposure and credibility.
Crafting & refining your story and practicing delivery so you can demonstrate your unique selling points in a variety of interview formats.
Communicating your story and demonstrating your notable achievements on the most important professional social network.
Assessing your comfort with social media platforms such as Instagram, Tumblr, YouTube, Facebook and Twitter and determining their strategic importance to tell your story, share your personality and establish your expertise.
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